Outreach
Senior Performance Marketing Manager
Description
Location: Remote within the US
About the Role
The Senior Performance Marketing Manager is pivotal in driving pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, Social, Display, and Video Advertising Platforms. This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability.
What You'll Do
- Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process.
- Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV).
- Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.
- Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and KPI goals.
- Create reports and monitor key performance metrics, including spend, revenue, ROAS, and budgets.
- Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve ROAS.
- Leverage customer segmentation and target market inputs to optimize media performance.
- Work closely with creative, product marketing, and sales teams to develop high performing ads.
- Manage portions of a budget in the range of $5M-8M per year.
- Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.
- Serve as the strategic expert for our paid digital programs.
Our Vision Of You
- Demonstrated history of delivering measurable results through performance marketing.
- 7+ years of experience in growth marketing/performance marketing.
- Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge.
- Proficiency with Google, Youtube, LinkedIn, and Bing platforms; familiarity with additional channels is a plus with quick learning expectation.
- Hands-on experience with CRM systems such as Salesforce.
- Building ABM segments and campaigns is a strong plus.
- Exceptional communication and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Strong proficiency with analytics tools and platforms.
Requirements & Benefits
Salary: $110,000 - $140,000 per year. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Location-based adjustments may apply.
What You’ll Love
- Flexible time off
- 401k
- Comprehensive medical, dental, and vision coverage
- Parental leave program with paid night nurse options and gradual return to work
- Infertility/assisted reproductive services benefit
- Employee referral bonuses
- Snacks and beverages in the office, with team events
- Diversity and inclusion programs and resource groups
Team & Company
About Outreach: Outreach is the only complete agentic AI platform for revenue teams, powering use cases across revenue motions with AI-augmented capabilities. Our Digital Marketing team is small but powerful, blending analytical rigor with creative energy at the intersection of pipeline growth, segment marketing, and brand experience.
What You'll Need
- 7+ years in growth/ performance marketing
- Strong proficiency with Google, YouTube, LinkedIn, and Bing
- Experience with CRM systems such as Salesforce
- Ability to manage large budgets and multiple agencies
- Excellent communication and organizational skills