CaptivateIQ
VP, Revenue Marketing
USA Remote Lead
Description
Job responsibilities
- Own the customer-and-product narrative for the entire portfolio and lead the product marketing team that carries it.
- Build the engine that turns customer signal into sharper positioning and better products:
- Drive the research motion
- Create a feedback loop into Product
- Establish messaging standards to keep our story credible as we launch multiple products
- Lead and develop a team of product marketing ICs, setting the bar for craft and making them more effective as a team while staying close enough to the work to shape the narrative yourself.
- Collaborate with Head of Product and Corporate Marketing, and partner closely with Product and Engineering, Sales, Customer Success, and RevOps.
- Enablement and field execution are owned within the broader marketing group; your focus is the narrative, customer insight, and the team that produces it.
- Experience leading product marketing for a multi-product portfolio
- Strong ability to translate customer insight into compelling positioning and messaging
- Proven leadership and people-management skills with the ability to develop a team of product marketing ICs
- Collaborative cross-functional leadership experience with Product, Engineering, Sales, Customer Success, and RevOps
- Own the customer-and-product narrative across the portfolio
- Lead the product marketing team and guide the craft of product marketing
- Develop and implement research and feedback loops to inform product and messaging
- Collaborate with cross-functional partners to ensure consistent messaging and successful go-to-market
- Leader with experience building and mentoring product marketing teams
- Strategic thinker who can translate customer insights into credible narratives
- Strong cross-functional collaborator
- Comfortable working in a fast-growing, multi-product environment