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CaptivateIQ

VP, Revenue Marketing

USA Remote Lead

Description

Job responsibilities
  • Own the customer-and-product narrative for the entire portfolio and lead the product marketing team that carries it.
  • Build the engine that turns customer signal into sharper positioning and better products:
    • Drive the research motion
    • Create a feedback loop into Product
    • Establish messaging standards to keep our story credible as we launch multiple products
  • Lead and develop a team of product marketing ICs, setting the bar for craft and making them more effective as a team while staying close enough to the work to shape the narrative yourself.
  • Collaborate with Head of Product and Corporate Marketing, and partner closely with Product and Engineering, Sales, Customer Success, and RevOps.
  • Enablement and field execution are owned within the broader marketing group; your focus is the narrative, customer insight, and the team that produces it.
requirements
  • Experience leading product marketing for a multi-product portfolio
  • Strong ability to translate customer insight into compelling positioning and messaging
  • Proven leadership and people-management skills with the ability to develop a team of product marketing ICs
  • Collaborative cross-functional leadership experience with Product, Engineering, Sales, Customer Success, and RevOps
qualifications

benefits
perks
what you'll do
  • Own the customer-and-product narrative across the portfolio
  • Lead the product marketing team and guide the craft of product marketing
  • Develop and implement research and feedback loops to inform product and messaging
  • Collaborate with cross-functional partners to ensure consistent messaging and successful go-to-market
who you are
  • Leader with experience building and mentoring product marketing teams
  • Strategic thinker who can translate customer insights into credible narratives
  • Strong cross-functional collaborator
  • Comfortable working in a fast-growing, multi-product environment
tech stack

team description

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