User Researcher - Personalization

Spotify is hiring a User Researcher to join the Personalization Design team, which builds personalized and AI-driven audio experiences such as Discover Weekly, AI DJ, and Prompted Playlist. The role leads survey-driven and qualitative research to inform feature development, experimentation, and ongoing measurement across personalization experiences.

• Identify and prioritize research questions with Product, Design, and Engineering partners.
• Design and run studies and research programs that fit real-world product and team constraints.
• Execute quantitative research with strong emphasis on survey design, experimentation, and perception measurement.
• Conduct qualitative research (e.g., concept testing, usability testing, semi-structured interviews, diary studies) to iteratively guide feature development.
• Translate qualitative insights into testable hypotheses and measurable research frameworks.
• Design surveys that accurately measure user perception and experience.
• Develop scalable and repeatable survey frameworks that support A/B testing, pre/post analysis, and continuous sentiment tracking.
• Synthesize and communicate findings to diverse audiences to influence decision-making.
• Serve as a trusted research partner to cross-functional collaborators and work with senior researchers on complex initiatives.

• 3+ years of applied user research experience.

• Degree in Psychology, HCI, Human Factors, Social Sciences, or a related field.

• Strong experience in quantitative UXR methods including survey design, experimentation, and statistical analysis.

• Working proficiency across qualitative research methods.

• Fluency in experimentation and A/B testing environments, integrating quantitative data with qualitative insights.

• Ability to independently scope, conduct, analyze, and communicate research.

• Clear communication with product managers, designers, engineers, and leadership; ability to translate complex findings into practical direction.

• AI proficiency, including experience integrating AI tools into research workflows and evaluating AI within product experiences.

• Flexible location within the North Americas region (must be within a supported work location).

• Collaboration primarily within the Eastern Standard Time zone.

• Compensation includes base salary range plus equity.

• Benefits: health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, and 13 paid flexible holidays.