Rocky Talkie
Creative Lead
Summary
Rocky Talkie is a fast-growing outdoor communications company founded in 2019, known for durable handheld radios designed for climbers, skiers, and demanding backcountry conditions. The Creative Lead will shape and execute the brand’s visual identity across all customer touchpoints, balancing inspiring storytelling with technical clarity and credibility.
What you'll do
Lead and develop internal and external creative teams (designers, content creators, and creative partners) through clear priorities, workflows, standards, and feedback.
Own creative direction and visual execution across marketing channels, translating brand strategy into cohesive campaigns, product launches, and ongoing marketing assets.
Ensure visual consistency across website, ads, email, packaging, social media, and retail materials; build and maintain creative standards, templates, and systems.
Guide visual storytelling across imagery, design, and video, collaborating with photographers, filmmakers, designers, and writers to produce authentic outdoor content.
Manage the creative pipeline for ads, social posts, emails, web content, packaging, in-store displays, and other brand assets from concept through delivery.
Provide hands-on support producing, editing, and finalizing assets as needed; improve production processes to maintain high quality and efficiency.
Requirements
5–8+ years of experience in design, creative direction, or related creative roles.
Experience leading teams of designers, photographers, videographers, and/or other creative partners.
Strong understanding of visual storytelling across digital marketing channels.
Strong communication skills and ability to give effective creative feedback.
Ability to balance creative exploration with practical execution and deadlines.
Preferred: experience creating work in the outdoor industry and/or for technical products.
Conditions
Compensation: $105,000–$125,000 annually plus eligibility for a performance-based bonus (final compensation depends on experience and skills).
Benefits: Medical, Dental, and Vision healthcare plan.
Benefits: Retirement plan with matching.
Benefits: Paid time off (vacation, sick, and holidays).
Benefits: Paid family leave (maternity and paternity).
Benefits: Paid short-term and long-term disability.
Perks: Rocky Talkie gear.
Hiring process: applications reviewed on a rolling basis; anticipated application window through April 15, 2026 (may close earlier).