UGC Specialist

Headway Inc is a global EdTech company revolutionizing lifelong learning for over 150 million users worldwide. We're seeking a UGC Specialist to scale creator partnerships and boost the performance of UGC creatives for our physical products. This role supports our paid media efforts through performance-driven, scroll-stopping ad content that resonates with real users.

• Source and communicate with UGC creators across different markets (US, LATAM, Europe)
• Manage the full creator workflow including negotiations, contracts, timelines, and deliverables
• Write clear, performance-oriented briefs and scripts tailored to each creator and ad hypothesis
• Generate ideas for UGC ad tests, creative angles, hooks, and messaging variations
• Analyze UGC ad performance and optimize creatives based on data and insights
• Collaborate with creators to produce ad-ready content highlighting real-life use, benefits, and emotions
• Build and scale UGC ad strategies working closely with creators

• 1+ year of experience in UGC management, influencer marketing, performance marketing, copywriting, SMM, or advertising
• Hands-on experience working with UGC or influencer content for physical products (strong plus)
• Basic understanding of key marketing and performance metrics
• Creativity combined with the ability to translate ideas into clear, actionable briefs
• Experience writing scripts or briefs for UGC creators or influencers
• Familiarity with Meta Ads Manager and/or TikTok Ads
• Analytical mindset relying on data to make decisions and improve results
• English proficiency at B2 level or higher
• Strong creativity, proactivity, and communication skills

• Work within an ambitious team on a socially impactful education product
• Office with reliable shelter, generators, satellite internet, and amenities
• Access to corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing
• Corporate holidays: week-long paid holiday twice a year
• Supporting initiatives that help Ukraine