Global Paid Media Manager

WiserBrand is seeking a Global Paid Media Manager to lead end-to-end paid media strategy across 60 markets. The role focuses on driving multichannel campaigns to accelerate customer acquisition and online sales growth with expertise in Google Ads and Meta Ads.

Global Campaign Strategy & Execution:

• Define global paid media strategy and channel mix (Search, Social, Programmatic, PMAX, Display)
• Own budget planning, KPI frameworks, and media plans
• Lead end-to-end global campaign lifecycle: briefing, planning, QA, launch, optimization, reporting
• Collaborate with Product, Content, Tech, Web Analytics and media agency

Paid Media & Performance Management:

• Manage and optimize campaigns across Meta, LinkedIn, Google Ads and Amazon Ads
• Oversee audience strategy (pixels/tags, platform & CRM audiences in Salesforce)
• Monitor KPIs, pacing, and budget allocation; drive data-based optimizations
• Analyze performance trends and approve major tactical adjustments

Governance & Enablement:

• Ensure stakeholder alignment across HQ, markets, and agency
• Develop global media playbooks, documentation, and measurement frameworks
• Oversee tracking and data quality standards
• Drive innovation and upskilling within the digital community

• 8+ years experience in performance marketing and Paid Media
• Experience managing multi-market campaigns (regional or global preferred)
• B2B or account-based marketing (ABM) experience
• Hands-on expertise with META, Google Ads, GA4, PMAX, LinkedIn Ads, DV360, Amazon Ads
• Strong analytical skills with ability to generate campaign insights & recommendations
• Excellent communication and stakeholder management skills across seniority levels and cultures
• Fluency in English
• Ability to work in cross-functional and global team environment

Work Arrangement: Full-time, Flexible working hours

Benefits:

• Paid vacation and sick leave
• Tax and accounting management
• Career and professional growth opportunities
• Optional benefits package: Health insurance, Gym membership, English courses, Certification and training compensation
• Creative and lively team environment with adequate management and minimal bureaucracy