Head of Facebook Ads / Media Buying (DTC Health and Wellness)

Fast-growing DTC supplement brand seeking a Head of Facebook Ads / Media Buying to lead and own paid media operations across Meta and emerging platforms. This is a senior-level role managing six-figure daily ad spend, building team systems, and directly impacting revenue growth for an aggressive scaling brand.

Media Buying & Performance:

• Manage and optimize 6-figure+ monthly ad spend primarily on Meta (Facebook & Instagram)
• Launch, test, and scale campaigns across Snapchat and TikTok
• Own key performance metrics: ROAS, CPA, CPM, CTR, and LTV
• Test and iterate on campaign structures including budget types, bidding strategies, and audience segmentation

Scaling & Strategy:

• Build and test new campaign structures (CBO, ABO, broad vs. interest, retargeting)
• Develop platform expansion playbooks for Snapchat and TikTok
• Stay ahead of algorithm changes and platform updates

Team Leadership:

• Manage and mentor junior media buyers with feedback and skill development
• Set performance standards, SOPs, and testing frameworks

Creative Collaboration:

• Work with creative team to communicate data insights on winning hooks and angles
• Provide actionable creative briefs based on performance insights

Experience:

• 1+ year of hands-on paid social experience with strong Meta track record
• Personally managed $1M+/month in ad spend
• Deep understanding of Meta's ad ecosystem including Ads Manager, pixel setup, and attribution windows
• Proven experience with direct response brands in supplements, health & wellness, or DTC verticals
• Comfortable with TikTok Ads Manager and/or Snapchat Ads or eager to build playbooks
• Experience running or scaling info products, DR supplements, or high-volume DTC brands is a strong plus

Skills:

• Data-driven decision making
• Leadership and team mentoring abilities
• Direct and clear communication
• Ownership mindset and proactive problem-solving
• Industry knowledge of competitive ads and winning angles

Schedule & Location: Remote, Full-time

Compensation:

• Base Salary: Competitive, easily reaching 5 figures monthly depending on experience
• Performance Bonuses: Tied to CAC, revenue milestones, and platform KPIs
• Revenue Share: Participate in upside as brand scales with no cap

Benefits & Perks:

• High-autonomy role with real ownership over results
• Work directly with brand leadership and 8-9 figure e-commerce mentors
• Partner treatment with growth tied directly to company performance
• Performance-based unlimited earning potential