Senior Programmatic Media Buyer (RTB)

An international performance marketing company is seeking a Senior Programmatic Media Buyer (RTB) to lead high-budget campaigns and contribute to the development of its programmatic strategy. This role requires strong technical expertise, strategic thinking, and the ability to mentor junior team members.

• Plan, launch, and optimise large-scale RTB/programmatic campaigns across multiple ad networks
• Manage various ad formats including Banner, Native, Pre-roll, Push, and Pop-under
• Develop advanced bidding strategies, audience segmentation frameworks, and scaling approaches
• Perform daily optimisation to maximise ROI and long-term growth
• Conduct in-depth performance analysis to identify trends and new opportunities
• Forecast results, manage pacing, and scale budgets effectively
• Support tracking architecture and advanced measurement setups, including Google Analytics 4, postback URLs, custom events, and attribution models
• Mentor junior buyers and provide guidance on best practices
• Collaborate with creative teams to develop data-driven testing strategies
• Present insights and strategic recommendations to leadership
• Identify opportunities for automation and workflow improvements

• 5+ years of hands-on experience in programmatic media buying (RTB)
• Strong experience working with multiple major ad networks and diverse ad formats
• Proven track record managing large budgets and delivering strong ROI on CPC/CPM campaigns
• Deep understanding of RTB auction dynamics, bidding logic, audience segmentation, and multi-channel environments
• Experience with complex tracking setups (postbacks, server-to-server tracking, attribution analytics)
• Strong analytical skills with advanced Excel/Google Sheets proficiency
• Experience with reporting tools such as Tableau and Microsoft Power BI is a plus
• Experience with SQL, BigQuery, or similar tools is a strong advantage
• Excellent communication and presentation skills
• Strong organisational skills with the ability to manage multiple projects
• English proficiency at B2 level or higher

• Monday-Friday schedule (9:00-17:00) with flexible start and finish times
• Remote work
• Up to 25 days of annual leave plus 5 sick days
• Provident Fund scheme
• Access to industry conferences and learning resources
• Supportive environment with clear career growth opportunities
• Work visa arrangement provided if currently living in Cyprus