VP of Institutional DeFi Sales

p>A cutting-edge digital assets firm is launching a new institutional DeFi product designed to bridge the gap between strong>on-chain liquidity /strong> and strong>traditional financial markets /strong> — and they re now seeking a strong>world-class VP of Institutional Sales /strong> to accelerate adoption across Tier-1 asset managers, hedge funds, and trading firms. /p> p> br> /p> p>This is a rare opportunity to take a category-shaping product to market at a moment when institutional participation in DeFi is finally entering a mature phase. /p> p> br> /p> p> strong>The Opportunity /strong> /p> p>As VP of Institutional DeFi Sales, you will: /p> ul> li>Own the full sales strategy for a next-generation DeFi platform designed for regulated institutions /li> li>Drive engagement with hedge funds, asset managers, prop desks, and market-makers exploring on-chain yield, liquidity, and execution /li> li>Partner with Product & Strategy teams to shape market positioning and influence roadmap development /li> li>Educate clients on risk frameworks, institutional controls, and compliant DeFi access /li> li>Build pipeline from zero — leveraging your network to bring early, high-value flagship clients onboard /li> li>Represent the product at industry events, roundtables, and institutional forums /li> /ul> p>This role is for someone who wants strong>impact /strong>, strong>autonomy /strong>, and the ability to be the commercial face of a breakthrough institutional-grade DeFi solution. /p> p> br> /p> p> strong>What You Bring /strong> /p> ul> li>Deep experience selling into strong>institutional crypto, electronic trading, or digital asset markets /strong> /li> li>Strong understanding of DeFi mechanics: liquidity pools, staking, AMMs, custody, and on-chain execution /li> li>A trusted network across hedge funds, asset managers, family offices, and crypto-native trading firms /li> li>Executive-level communication and the confidence to navigate complex institutional due diligence /li> li>Track record of leading consultative, long-cycle sales with technical elements /li> li>Ability to speak fluently about security, risk, compliance, and institutional controls /li> /ul> p> br> /p> p> strong>Why This Role? /strong> /p> ul> li> strong>Launch a flagship product /strong> at the frontier of institutional DeFi adoption /li> li>Be part of a firm backed by recognised investors and led by industry pioneers /li> li>Build a revenue engine around a platform with real market pull, not hype /li> li>Influence strategy, commercial design, and institutional go-to-market /li> li>Significant earnings potential tied to early traction /li> /ul> p> br> /p> p>If you re a senior digital assets sales leader ready to bring institutional DeFi to its next chapter, this is the role that will define your next decade. /p>When applying, mention the word CANDYSHOP to show you read the job post completely. This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they are human ROTMuMTcxLjE2MS4xNDgM