Senior PPC Manager (Google)

Scrambly is a fast-growing adtech startup building a reward-powered alternative to app stores. As a Senior PPC Manager (Google), you will own and scale paid search acquisition across Google and Microsoft, turning it into a stable, profitable, and automation-driven growth engine.

• Own end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft Ads for the app portfolio
• Define and execute paid search acquisition strategy across platforms, aligned with business goals and profitability targets
• Build and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategy
• Drive sustainable budget growth while maintaining or improving efficiency, scaling budgets from high five-figure to high six-figure monthly ranges
• Design and implement automation systems (scripts, rules, monitoring workflows) that reduce manual optimization effort
• Own performance reporting tied directly to business outcomes using GA4, Mixpanel/Amplitude, and Looker/Looker Studio
• Work closely with the Head of User Acquisition to align on strategy, priorities, and growth targets
• Clearly communicate performance drivers, scaling mechanics, and strategic trade-offs to stakeholders

• 3+ years of hands-on Google Ads experience with strong focus on Search and Performance Max campaigns
• Proven experience scaling paid search budgets in the high six-figure range with maintained or improved efficiency
• Experience in performance-driven verticals such as gaming (preferably web), fintech, utilities, or health
• Strong understanding of value-based bidding (ROAS/revenue optimization), including conversion windows, value weighting, and signal strategy
• Track record of designing and implementing automation: scripts, rules, monitoring systems, and workflows
• Strong analytical fluency across GA4, Mixpanel or Amplitude, Looker/Looker Studio, Google Ads, and Microsoft Ads
• Comfortable operating with imperfect attribution and delayed revenue signals
• Ability to clearly explain performance drivers and scaling mechanics to technical and non-technical stakeholders
• Ownership-driven mindset: analytical, structured, systems-oriented, and focused on long-term profitability
• Fluency in English (B2+)

• Full-time and fully remote position
• 15 days of paid vacation days
• 5 days of paid days off
• 5 days of paid sick leave
• Maternity/Paternity leave
• National holidays based on country of stay
• Direct ownership of a core revenue channel with visible business impact
• High autonomy in execution with low bureaucracy