Product Growth Lead

Bold.One is a fast-moving e-commerce company seeking a Product Growth Lead to drive product adoption, growth, and revenue. This role focuses on leading growth and marketing strategy for DTC e-commerce products while collaborating across teams in a dynamic, ambitious environment.

• Lead the growth and marketing strategy for a variety of DTC e-commerce products
• Plan and execute paid campaigns across channels like YouTube and Meta
• Analyze performance data to identify wins, cut losses, and scale profitably
• Collaborate with creatives, media buyers, operations, and supply teams
• Optimize ads, landing pages, offers, and funnels for maximum conversion
• Present insights and recommendations to leadership
• Stay ahead and act on market trends, competitors, and new growth opportunities

• Strong background in e-commerce within Marketing, Project Management, and/or performance marketing
• Proven track record of successfully managing DTC or digital products
• Ability to create content that resonates with target audiences
• Strong communication and collaboration skills
• Strategic thinking and experience in turning vision into actionable plans
• Data-driven decision-making skills and experience tracking KPIs
• Comfortable working in a fast-paced, dynamic environment
• Fluent in English and Lithuanian
• Familiarity with analytics and marketing tools (Google Analytics, Meta Ads Manager, A/B testing tools, etc.)
• Experience working with the U.S. market

• Salary: 5000 EUR (Gross) according to qualifications
• Flexibility: hybrid work model and flexible arrangements
• Well-being: choose between private health insurance or wellness budget
• Learning: budget for books, courses, and dedicated learning time
• Team Culture: diverse, collaborative, and supportive team
• Fun & Perks: modern offices in Vilnius and Kaunas, weekly snacks, Bun Wednesdays, company lunches, team events, and celebrations
• Recognition: personal milestones, birthdays, and anniversaries celebrated