Head of SMM (TikTok, Instagram, Influence Marketing)

Prai is a tech company entering a growth phase, shifting from performance marketing to a content-first, social-driven growth model. This Head of SMM & Influence Marketing role offers the opportunity to build social media and influencer marketing strategies from scratch as core revenue drivers.

• Build and defend SMM & influence strategy with budget ownership
• Turn TikTok and Instagram into scalable growth channels
• Launch structured influencer marketing system
• Build UGC content engine
• Create content production system (idea → script → shoot → edit → publish)
• Increase brand awareness in target audience
• Generate measurable sales impact through social channels
• Build and lead internal SMM team

• 5+ years of relevant social media marketing experience
• Proven track record of driving revenue through social media
• Deep understanding of TikTok, Reels, Shorts beyond trends
• Ability to explain why content works or doesn't
• End-to-end experience working with influencers
• Process structuring skills: briefs, checklists, reporting, analytics
• Data-driven mindset with ROI focus
• Team building and leadership experience
• Plus: Tech/startup/digital product experience, AI-driven product knowledge, international scaling experience

Competitive base salary with performance-based bonus. Full ownership of direction and strategy. Direct collaboration with founders. Fast decision-making environment. Real impact on company growth.