hireclover
All jobs

TrueGroup

CRM / Retention Analyst

Remote Junior

Summary

TrueGroup is seeking a CRM / Retention Analyst to support their CRM and Retention teams with data-driven insights. The role focuses on identifying growth opportunities for LTV and player retention through behavioral and communication performance analysis.

What you'll do

  • Analyze key retention metrics: FTD, repeat deposits, churn rate, retention cohorts, LTV, ARPU/ARPPU, and deposit frequency
  • Build and maintain analytical reports and dashboards for CRM campaigns, player segments, and promotions
  • Evaluate effectiveness of CRM communications (Email, SMS, Push, In-App, Onsite) including open rates, CTR, and deposit conversion
  • Conduct cohort and behavioral analysis by GEO, acquisition source, player type, and deposit patterns
  • Support player segmentation (RFM, deposit segments, churn segments, VIP logic)
  • Design and analyze A/B tests for CRM campaigns
  • Identify insights and opportunities to improve retention, player lifecycle, and revenue
  • Analyze player activity, sessions, games, and content performance to understand impact on retention
  • Provide data-driven insights and recommendations to CRM, Product, and VIP teams

Requirements

  • 2+ years of experience as a Data / Product / Business Analyst
  • Strong SQL skills
  • Experience with BI tools (Power BI, Tableau, Looker, Metabase, or similar)
  • Understanding of key product analytics metrics (LTV, ARPU, ARPPU, churn, cohorts)
  • Experience with retention and cohort analysis
  • Ability to work with large datasets
  • Ability to translate data into clear business insights
  • Plus: Experience with A/B testing or CRM analytics
  • Plus: Experience in iGaming / betting / gaming / fintech / subscription products

Conditions

  • Flexible working hours and remote work setup
  • Unlimited vacation days and paid sick leave
  • Competitive compensation
  • Employee referral bonus and gifts for special occasions
  • 50% financial support for learning and professional development expenses
  • Positive work atmosphere with respect and belonging
  • Team-building activities
  • Wellness benefits including yoga classes and gym memberships
  • Co-working space reimbursement

Browse jobs