SDR / Lead Generation Specialist (Upwork + LinkedIn)

This is Software is a boutique software development company delivering web & mobile solutions powered with AI to international clients. We are hiring a proactive SDR / Lead Generation Specialist to take ownership of outbound pipeline and drive consistent lead flow through structured daily execution.

• Source and qualify leads via LinkedIn (US/UK priority)
• Run outreach: connection requests, messaging, follow-ups
• Identify decision-makers and validate fit against ICP
• Start conversations and book qualified discovery calls for the CEO
• Monitor Upwork job posts and shortlist best opportunities
• Write high-quality customised Upwork proposals
• Optimise connect usage and response rates
• Maintain lead tracking in Google Sheet / CRM
• Suggest improvements to targeting, messaging, and outreach strategy

• 1+ year experience in SDR / Lead Generation (B2B preferred)
• Strong written English (B2+ level)
• Proven experience with LinkedIn outreach
• Proven experience with Upwork proposals
• Structured thinking, discipline, and consistency
• Proactive, self-managed, and comfortable taking ownership of results
• Basic understanding of IT outsourcing/software development services
• Comfortable adapting AI tools to improve lead research and outreach quality

What We Offer:

• Direct collaboration with the CEO (fast decisions, no bureaucracy)
• High autonomy and ability to influence the process
• Fixed base salary + performance-based bonuses
• Transparent bonus system
• Opportunity to build a structured lead generation system and own it end-to-end
• Growth opportunity into Business Development / Sales role over time
• Paid vacations and sick leaves
• Supportive team culture with fast communication and clear collaboration