Media Buyer (Networks/Retargeting)

PIN-UP Global is seeking a Media Buyer specializing in Networks and Retargeting. The role involves launching and optimizing retargeting and performance campaigns, researching new publishers, and managing large-scale ad budgets for consumer product user acquisition.

• Launch retargeting and performance campaigns
• Research new direct publishers that can be integrated via RTB or XML
• Manage the structure of retargeting campaigns
• Close work with existing campaigns
• Work with creatives and set up tasks for video creatives
• Conduct A/B testing and campaign optimization
• Identify issues within campaigns and develop solutions quickly
• Analyze metrics such as CTR, CR, and CPA

• 1+ years of proven track record building marketing retention campaigns for consumer products through ad networks
• Previous experience with ad networks
• Experience with A/B testing and campaign optimization
• Understanding of user journey, user segmentation, engagement, and customer experience
• Ability to analyze metrics (CTR, CR, CPA)
• Experience with tools such as Jira and Tableau
• Understanding of pixels, postbacks, and user cookies
• Remote work experience, ideally in international teams
• Flexible mindset with continuous improvement orientation
• Ability to work independently and manage large-scale ad budgets
• Good English communication skills

Remote position with flexibility for international team collaboration.