Chief Marketing Officer

Uptowin is a fast-growing iGaming product company seeking a visionary Chief Marketing Officer to lead and scale marketing functions for the US market. This key leadership role involves owning end-to-end marketing strategy, building strong processes, and driving measurable growth for a top-tier iGaming product.

• Develop and own global marketing strategy aligned with business goals
• Review and optimize current marketing strategies, channels, and performance
• Build and scale marketing processes and frameworks from scratch or improve existing ones
• Drive user acquisition, retention, and LTV growth
• Align closely with Product, Analytics, Sales, and Leadership teams
• Build, mentor, and lead a high-performing marketing team
• Test, iterate, and scale new channels and growth hypotheses
• Own KPIs, funnels, attribution models, and performance tracking

• Proven experience as CMO, Head of Marketing, or VP Marketing in product IT, iGaming, or high-growth digital businesses
• Strong expertise in performance marketing, growth, and brand strategy
• Experience working with the US market
• Strategic mindset with hands-on execution attitude
• Data-driven with deep understanding of funnels, cohorts, and unit economics
• Strong leadership and team-building skills
• Ability to create structure in fast-moving environments

• Real impact on product and business strategy
• High level of ownership and decision-making freedom
• Competitive compensation and performance-based bonuses
• Opportunity to build and scale a marketing powerhouse
• Work with passionate, product-driven international team
• Fast-growing company with significant growth potential