Creative Marketing Specialist

Headway Inc is a global tech company revolutionizing lifelong learning with digital products for over 150 million users, ranked 4th among the World's Top EdTech Companies by TIME magazine. This Creative Marketing Specialist role involves creating innovative advertising campaigns for Impulse, the world's most downloaded brain training app with over 100 million downloads. You'll work with a top-notch team to develop creative strategies, generate campaign hypotheses, and optimize performance metrics.

• Explore market and competitors to identify trends and translate them into creative ideas
• Generate and test creative hypotheses for advertising campaigns
• Create clear and structured briefs for designers, primarily for video creatives
• Use AI tools to generate images, videos, and creative concepts faster and more efficiently
• Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results
• Discover and implement new tools and approaches to enhance the creative process and automate routine tasks
• Participate in shoots for advertising creatives, collaborating with the in-house video production team

• 1+ years of experience in creative marketing
• Ability to use market monitoring and competitor analysis tools (AppMagic, Facebook Ad Library, TikTok Creative Center, etc.)
• Experience using AI tools (ChatGPT, Gemini, Claude, Sora, Nanobanana, Runway, or similar)
• Understanding of key marketing metrics and the marketing funnel
• Ability to create clear and structured briefs for designers (both static and video creatives)
• Mix of creative and analytical thinking, proven by previous experience
• Proactive and self-driven mindset with eagerness to learn, grow fast, and adapt in dynamic environment
• Interest in tracking content trends and best-performing ad practices on social media
• English at Intermediate level or higher for comfortable communication with teammates and stakeholders
• Openness to sharing and discussing ideas and providing constructive feedback

Schedule & Location: Full-time position with hybrid remote option - work from office, remotely, or combine both

Benefits:

• Work within ambitious team on socially impactful education product
• Office with reliable shelter, generators, satellite internet, and other amenities
• Access to corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance, company doctor, and full sick leave compensation
• Sports activities: running, yoga, boxing, and more
• 20 days of paid vacation per year + public holidays
• Supporting initiatives that help Ukraine