SMM Lead

Headway Inc is a global EdTech company ranked 4th among the World's Top EdTech Companies by TIME magazine, serving over 165 million users. The SMM Lead role involves owning and scaling the group-wide social media marketing strategy across multiple products including Headway, Nibble, and Skillsta. This position focuses on building the operating system, leading the team, and driving both performance results and long-term brand equity.

• Own group-wide SMM strategy across Headway, Nibble, Skillsta, and new product launches, aligned with positioning, GTM, and business goals
• Build and run the SMM operating model: planning, production, QA, publishing, and cross-channel coordination
• Lead and scale the team: hire talent, set operating principles, coach SMM Managers, and align designers and copywriters around priorities
• Define and maintain distinct brand identities with consistent messaging, tone, and content guidelines across products
• Partner with PMM, Brand, UA, Influencer, PR, and Product teams to support GTM initiatives and contribute to marketing and product funnels
• Own analytics and insights: establish KPIs, create dashboards, conduct performance reviews, and research trends and competitors to launch new formats and growth loops

• 3+ years of experience as an SMM Manager with at least 1 year as SMM Lead or Head in an IT product company or digital agency
• Demonstrated skills working with social media algorithms on Instagram, Facebook, and TikTok
• Experience with analytics, marketing funnels, and key metrics including ER, ERR, and ROI
• Ability to generate creative ideas and analyze content through the lens of marketing goals
• English proficiency at B2 level or higher
• Alignment with company values (SELECT)

• Work within an ambitious team on a socially impactful education product
• Office with reliable shelter, generators, satellite internet, and amenities
• Access to corporate knowledge base and professional communities
• Personal development plan provided
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Sports activities including running, yoga, and boxing
• Corporate holidays: two weeks of paid holiday annually to rest and recharge
• Supporting initiatives that help Ukraine