Middle SEO Specialist (US Market)

WiserBrand is seeking an experienced Middle SEO Specialist to join their dynamic team driving SEO for diverse US market businesses. The role involves managing SEO strategies for both local small businesses and large enterprise-level e-commerce platforms with 200,000+ SKUs and $10M+ annual turnover.

• Build and execute holistic SEO strategies for a mix of clients from local businesses to enterprise e-commerce
• Manage the entire SEO cycle: technical audits, content optimization, link building, local SEO, and site architecture enhancements
• Optimize product feeds and listings to maximize visibility in Google Shopping and AI-driven product surfaces
• Prepare clear, error-free technical specifications (Jira tickets) for developers, content creators, and outreach teams
• Leverage AI tools for content generation, programmatic SEO tasks, and routine automation
• Conduct A/B tests to improve CTR and conversion rates, blending SEO goals with business revenue objectives
• Track, report, and analyze results using advanced analytics (GA4, Looker Studio) with actionable insights

• 3-5 years of hands-on SEO experience with diverse projects from local businesses to large e-commerce/enterprise
• Solid understanding of HTML/CSS/JS and ability to communicate with developers
• Deep understanding of US search market, Google algorithms, E-E-A-T principles, and local ranking nuances
• Strong skills in site speed optimization, Core Web Vitals, mobile-first indexing, and advanced structured data (Schema.org)
• Proven ability to optimize product listings for Google Shopping and manage product feeds
• Solid grasp of AI-powered SEO tools (ChatGPT, Claude, Perplexity) for clustering, regex generation, and workflow automation
• Experience with A/B testing, CTR optimization, and conversion rate improvements
• Successful track record with international projects including domain switches and hreflang implementation
• Upper-Intermediate English proficiency for effective communication in meetings and documentation

• Full-time position
• Flexible working hours
• Paid vacation and sick leave
• Tax and accounting management support
• Career and professional growth opportunities
• 10% of time dedicated to R&D and testing new SEO tactics (AEO/GEO)
• Clear growth path to SEO Team Lead based on performance
• Optional benefits: Health insurance, Gym membership, English courses, certification and training compensation
• Creative team environment with zero unnecessary bureaucracy