Designer, Performance Marketing

MasterClass is a streaming platform offering classes from world-class creators and leaders across many fields. The Designer, Performance Marketing will shape and scale MasterClass’s visual identity across paid channels by producing high-performing creative that drives conversions while maintaining a premium brand standard.

• Design high-quality creative assets across paid social, display, video, and other performance channels (e.g., Meta, YouTube, TikTok).
• Work within the MasterClass design system to maintain brand consistency while optimizing for performance.
• Own end-to-end production workflows using Figma and Figma Buzz automation to scale assets across formats and variants.
• Partner with Performance Marketing to translate campaign strategy and audience insights into visual concepts.
• Iterate rapidly based on performance data, A/B test results, and feedback.
• Create motion/animated assets for paid placements (plus).
• Identify and implement faster, smarter production methods without sacrificing quality.
• Collaborate with Brand, Creative, and Growth teams to ensure cross-channel cohesion.

• 6+ years of design experience with significant focus on performance marketing, paid social, or digital advertising.
• Strong visual taste aligned with a premium brand; ability to create attention-getting, action-driving creative.
• Deep knowledge of design fundamentals (typography, composition, color, hierarchy, visual storytelling).
• Expert-level Figma skills, including components, variables, and Figma Buzz for automated asset production.
• Experience working within and evolving design systems at scale.
• High autonomy and ability to deliver from brief to final asset without extensive guidance.
• Comfort working fast in a performance-driven environment.
• Portfolio demonstrating craft and commercial performance.
• Bonus: AI generation experience; motion design skills (After Effects, Figma Motion, or equivalent).

• Remote-first workforce with collaborative workspaces in San Francisco and Kitchener, Ontario.
• Location-based pay strategy; posted range applies to NYC/CA/WA and may vary by location.
• Compensation includes salary plus equity.
• Benefits include medical, dental, vision, flexible PTO, and more.