Creative Producer

Twin Pines Apps is a product IT company building subscription-based digital products in productivity, self-development, health & fitness niches. The Creative Producer role focuses on developing high-impact marketing creatives with a strong performance mindset, working closely with the Head of Performance Marketing and in-house design and motion teams to build creative systems that drive growth.

• Creative ideation and hypothesis generation - analyze competitors in Meta Ads Library and Google Ads, break down hooks and messaging, develop structured creative hypotheses, and build testing plans
• Production management - write clear creative briefs, coordinate production with design and motion teams, review and approve creatives, iterate winning concepts, and create variations for scaling
• Performance analysis and optimization - analyze CTR, CVR, CPA, ROAS metrics, identify patterns and winning angles, optimize creatives through iteration, and generate scaling strategies

• 3-5+ years of experience in performance creative roles
• Experience with Meta Ads and Google Ads
• Strong understanding of A/B testing frameworks
• Data-driven mindset
• Ability to write clear briefs for design and motion teams
• Understanding of CTR, CVR, CPA, ROAS metrics
• Nice to have: experience in AI products, health & fitness, or subscription apps; high-volume creative testing; UGC formats; AI tools for creative generation; English B2+

Schedule & Location: Remote format with flexible working hours

Contract & Compensation: B2B contract with fully transparent gross compensation paid in USD or EUR

Benefits: Paid vacation and sick leave, direct collaboration with Head of Performance Marketing, real influence on product growth, no legacy processes or bureaucracy, opportunity to grow into Creative Lead role, work with AI products and global markets