Senior Angles Strategist (Lead) / Creative Strategy Lead

TrueGroup is seeking a Senior Angles Strategist (Lead) / Creative Strategy Lead to own the creative R&D layer of their media buying structure. This role sits at the intersection of strategy, creativity, analytics, and operations, responsible for generating winning creative angles and building a systematic creative pipeline.

• Develop new creative angles and hooks for different GEOs (Tier 1, LatAm, etc.)
• Formulate and test creative hypotheses based on user behavior and market specifics
• Create scripts and concepts for UGC, motion video creatives, and static ads
• Adapt creative approaches to different traffic sources (Facebook, TikTok, Google UAC)
• Prepare clear briefs (TAs) for designers and video editors
• Act as a bridge between media buyers and creative teams
• Perform quality control (QC) of creatives before launch
• Ensure compliance with platform policies and guidelines
• Implement AI tools to speed up ideation, scripting, and copywriting
• Monitor spy tools (AdHeart, Facebook Ads Library, PiPiAds, TikTok Creative Center)
• Analyze creative performance together with media buyers
• Identify reasons for creative fatigue or low conversion
• Maintain a knowledge base of winning angles and approaches
• Mentor and onboard junior creatives
• Lead brainstorming sessions and creative reviews

• 2+ years in iGaming (Gambling / Betting)
• Strong knowledge of Slots, Crash/Aviator, Live Casino, Betting
• Creative angles expertise (News, Success Stories, Direct, Emotional)
• Experience with spy tools (AdHeart, FB Library, PiPiAds)
• Copywriting & video scripting (AIDA, Hook – Body – CTA)
• Data-driven mindset (CTR, CR, Hook Rate)
• AI tools proficiency (ChatGPT, Midjourney, etc.)
• Fast ideation, stress-resistant, strong communication
• Ability to build scalable creative systems
• English B1/B2+

• Flexible working hours and remote work setup
• Unlimited vacation days and paid sick leave
• Competitive compensation reflecting skills and expertise
• Employee referral bonus and gifts for special occasions
• 50% financial support for learning expenses
• Positive atmosphere with respect and belonging
• Team-building activities
• Wellness benefits including yoga classes and gym memberships
• Co-working space reimbursement