Digital Marketing Specialist

BetterMe is a global wellness ecosystem empowering millions to become better physically, mentally, and emotionally. We are looking for a Digital Marketing Specialist to support and grow our User Acquisition team, working on a global product with a strong team and unique expertise.

• Developing Paid Social channels
• Implementing marketing strategies to acquire new users
• Setting up tasks for designers to produce advertisements
• Monitor campaigns and channel performance
• Conduct A/B tests for campaigns and ad creatives
• Work closely with analytic and creative teams to define various approaches for advertising campaigns

• At least 2 years of experience in Performance Marketing
• Understanding of general principles of attracting customers and experience working with Meta primarily
• Experience with Snapchat campaigns is a plus
• Budget management, reporting on results, and predicting impact on business processes
• Upper-Intermediate English
• Strong mindset and desire to generate ideas and solutions
• Google/Meta Ads Certification (plus)
• Experience with budgets 50K monthly (plus)
• Experience running A/B tests and optimizing campaigns (plus)

Work Environment: Flexible work format - office, remote, or hybrid

Benefits:

• Mission-driven work supporting millions in becoming healthier
• Trust without micromanagement with independent decision-making
• Growth opportunities - 90% of leads have grown within the company
• Wellness programs: corporate gym with professional trainers, massage, corporate lunches, sports activities
• Online wellness: regular workouts, partner discounts, free product access
• Health insurance and corporate doctor
• 20 paid vacation days, paid sick leave, additional days off around public holidays
• Transparent communication and honest feedback culture
• Support for sports event entry fees
• Modern equipment and hardware provided
• Legal and finance support services