User Acquisition Manager (Google Ads)

King Group is an entertainment product development and promotion company operating globally. We are seeking a User Acquisition Manager to join our Paid Search team to manage and optimize advertising campaigns across Google Ads and Bing Ads for social gaming products in Tier-1 countries.

• Create, manage and optimize advertising campaigns in Google Ads and Bing Ads, including search and non-search campaigns (Performance, DemandGen, UACs)
• Manage multiple projects with 6-figure monthly budgets
• Analyze key indicators across all channels: CAC, ROMI/ROAS, conversion rates, LTV
• Conduct ongoing testing of keywords, messages, funnels and strategies
• Participate in building marketing and communication strategy for brands with the team

• At least 1 year of experience with Paid Search traffic sources (Google Ads, Bing Ads) with B2C products, preferably Tier-1 countries
• Deep understanding of digital marketing and lead generation domain
• Ability to execute ideas independently and as a team player
• Strong analytical skills with experience working with data and metrics for data-driven decision-making
• Upper-Intermediate English proficiency

Benefits:

• Health insurance
• 17 calendar days of vacation
• Compensation for sick days
• 50-75% payment for healthy lifestyle programs
• Office format with ability to work remotely 1 day per week
• Modern workspace with high-speed Internet and charging stations
• Recreation area with PS5, table football, darts, and massage chair
• Compensation for corporate lunches

Work Environment: Friendly team-oriented culture, minimal bureaucracy, professional growth opportunities, competitive salary