PPC Specialist (Gaming Skins / Case Opening)

BloodyCase is seeking a PPC Specialist to launch, manage, and scale paid advertising campaigns in the CS2 gaming skins niche. The role focuses on performance-driven campaign optimization across multiple platforms with emphasis on ROAS and CPI metrics.

• Launch, manage, and scale paid advertising campaigns across multiple platforms
• Analyze traffic performance and optimize campaigns based on ROAS and CPI
• Independently source, test, and purchase creatives (banners, videos, and other assets)
• Research, test, and scale new traffic sources and ad placements
• Continuously test hypotheses and scale profitable campaigns
• Set up advertising accounts from scratch including account structure, tracking, pixels, and conversions

• Strong skills in Google Ads with 60% primary focus (Search, Display, Video/YouTube)
• Solid experience with Meta Ads (Facebook/Instagram) with 40% focus
• Hands-on experience with traffic analytics and performance optimization (ROAS/CPI-driven)
• Independent sourcing and purchasing of creatives (banners, videos) for campaigns
• Media buying experience on niche and gaming-related platforms including esports tournaments, gaming communities, Discord servers, and Twitch streamers
• Ability to independently find, research, and test new traffic sources
• Experience in gaming, esports, skins, or digital goods niches
• Understanding of CS2 audience behavior and monetization funnels
• Experience scaling high-volume performance campaigns