Content Marketing Specialist / B2B Content Writer

Fusify.io is seeking a Content Marketing Specialist / B2B Content Writer to strengthen their marketing team and establish a systematic content function for product growth. The role involves creating and managing diverse content assets including website copy, case studies, and expert articles to drive inbound leads and support sales efforts.

• Create and update website content including homepage, product, and service landing pages
• Write case studies showcasing real client business results
• Produce expert articles for company positioning and inbound lead generation
• Unify communications across all channels (website, presentations, social media)
• Collaborate with marketing and product teams to translate complex features into customer value
• Develop sales materials and presentations tailored to specific markets and segments
• Contribute to LinkedIn content and email newsletters

Hard Skills:

• 3+ years of B2B content experience in AdTech, MarTech, SaaS, or IT services
• Ability to explain complex products in simple, persuasive language
• Understanding of content's impact on sales beyond just traffic metrics
• Experience writing case studies, landing pages, and product copy
• Structural thinking: ability to build a content system, not just isolated pieces
• Fluent written English (C1+ level)

Soft Skills:

• Thoughtful, systematic, strategic, and responsible approach to work

Time Off: 20 paid vacation days, paid sick leave (no doctor's note needed), 1 extra day off per month

Learning & Development: Up to 100% compensation for education costs

Office Equipment: Assistance with laptop purchase and workspace setup

Team Culture: Regular team buildings, offsites, and company events with a collaborative work environment

Work Environment: Transparent processes, no micromanagement, autonomy and ownership to take the lead and drive results