Designer

Subtotal is a fast-growing, seed-stage B2B software startup building a modern data platform that connects shoppers, brands, and retailers and makes retail purchases visible and actionable. The Designer will work closely with the founding team across both product design and brand/marketing design. The role exists to shape product experiences and bring the company brand to life across marketing channels.

• Create marketing and brand assets (e.g., landing pages, social graphics, decks, event materials).

• Design and prototype product experiences in Figma, including user flows, wireframes, and UI components.

• Collaborate with engineering to translate product designs into shipped features.

• Contribute to and help maintain design systems and reusable components.

• Create clear visual storytelling through diagrams, flows, and illustrations.

• Support content marketing with strong visual design.

• Iterate on UX and UI across the product based on feedback and testing.

• Jump in on ad-hoc design projects across product, marketing, and operations.

• Senior in college or recent graduate (design, HCI, or related field preferred).

• Experience designing and prototyping in Figma.

• Strong portfolio (website, Behance, or PDF) showcasing design work.

• Solid design fundamentals (typography, layout, hierarchy, alignment, spacing).

• Understanding of core design principles (e.g., contrast, repetition, hierarchy).

• Strong visual taste and attention to detail.

• Comfort using AI tools to support design workflows, ideation, and rapid iteration.

• Interest in both product design and brand/marketing design.

• Passion for visual collaboration, diagramming, and simplifying complex ideas.

• Ability to learn the product and design within real constraints.

• Comfort working in a fast-paced, ambiguous environment.

• Organized, proactive, willing to take ownership; bias toward action and learning by doing.

Nice to have:

• Experience designing for marketing channels (web, social, paid ads, email).

• Familiarity with SaaS or data-heavy products.

• Experience working with engineers or understanding basic front-end concepts.

• Experience with motion, prototyping tools, or micro-interactions.

• Competitive compensation.

• Meaningful ownership and real responsibility.

• Direct mentorship from startup founders.

• Remote work with occasional in-person onsites.

• Collaborative, low-ego environment.

• Opportunity to see designs shipped across both product and brand.