SEO Team Lead (iGaming)

Kraken Leads is a dynamic Ukrainian company providing comprehensive SEO solutions for iGaming products for over 6 years. We are seeking an experienced and results-oriented Team Lead SEO to take full responsibility for client SEO directions and team management, from developing strategy and financial models to scaling results and building a stable profitable business.

• Development, coordination and implementation of SEO strategy for international client projects (Google, Bing, local search engines)
• Management of link building strategy taking into account regional specifics: anchor lists, donor control, work with different markets
• Participation in team formation and scaling: hiring, adaptation, training for JS/multi-regional projects, motivation and KPIs
• Ensuring the achievement of planned team results within established deadlines for client projects: growth of organic traffic, positions, conversions
• Ensuring regular communication of the team with related departments and client teams to achieve business goals
• Planning content strategy for multi-regional sites: clustering, semantics, TOR for editors, quality control and localization
• Working with analytics: Google Search Console, GA4, Ahrefs, Semrush, Bing Webmaster Tools, BI tools
• Implementation and testing of AI tools for SEO automation

• Experience in building and managing an SEO team (full cycle: selection, adaptation, processes, motivation, KPI) with reaching the break-even point
• Proven success in competitive niches (iGaming, Dating, Nutra, Betting and other high-risk) - top 3-5 facts for XXX queries
• Experience working with JS projects (React, Vue, Angular): indexing, ranking, SSR (consultative)
• Experience in managing multi-regional projects (canonical, hreflang)
• Strong management skills: strategy building, role distribution, employee development, training for complex projects, conflict resolution
• Business thinking: P&L, KPI, assessing team effectiveness in numbers
• Deep understanding of SEO (technical, content, link building, analytics) and monitoring results with deadlines
• Proficiency in analytical tools: GSC, GA4, Ahrefs, Semrush, Bing Webmaster Tools, etc. (strategic level)
• English - from B2 level

Work Environment:

• Development without limits: Clear professional roadmap, personal budget for courses and trainings, annual skill upgrade your career grows together with the company
• Flexibility and balance: Start your working day anytime between 8:00 and 11:00, work remotely from anywhere, or drop by Kyiv coworking space for networking and team vibes
• 17 paid vacation days + additional day-offs for holidays
• 100% paid sick leaves
• Wellbeing budget for sports, healthcare, or your favorite hobby
• Zero bureaucracy: Legal and accounting matters handled
• Energy and achievements: Running, yoga, challenges, and celebrating personal and team victories
• Smooth start and full support: Friendly onboarding with a buddy, ongoing feedback, transparent goals
• Open communication with leadership: Direct access to C-level, regular all-hands meetings, transparency in decisions
• Transparent compensation: Income grows with results