Marketing Measurement and Attribution Analyst

Twin Pines Apps is a product IT company building subscription-based digital products in productivity, self-development, and health&fitness niches. We seek a Marketing Measurement & Attribution Analyst to own server-side tracking, attribution accuracy, and ensure advertising platforms optimize based on correct revenue data. This role focuses on establishing clean marketing signals and controllable performance scaling from day one.

• Set up and maintain server-to-server (S2S) tracking
• Implement and validate Conversion API for Meta and Google
• Manage postbacks and event deduplication using event_id
• Align Stripe subscription revenue with advertising platforms
• Handle refunds, failed payments, and net revenue corrections
• Diagnose discrepancies between Ads, backend, and Stripe data
• Ensure accurate attribution across web and iOS (ATT, SKAN)
• Maintain data integrity and improve marketing signal quality

Experience:

• 3-6+ years in performance/marketing analytics
• Proven hands-on experience with S2S tracking
• Experience working with Meta Ads and Google Ads
• Experience with subscription-based products
• Experience reconciling Ads, backend, and Stripe data
• Experience working with both web and iOS platforms

Hard Skills:

• Strong understanding of Conversion API, postbacks, event_id and deduplication
• Attribution windows and subscription lifecycle (initial, rebill, churn, refund)
• Gross vs net revenue logic
• Refund and failed payment scenario handling
• Structured debugging and discrepancy analysis
• Comfortable with SQL and technical validation

Soft Skills:

• Ownership mindset and accountability for data quality
• Structured problem-solving approach
• Strong attention to detail
• Understanding of how attribution impacts CAC and LTV
• Clear communication with marketing and engineering teams
• Proactive attitude toward improving tracking and signal accuracy

• Remote format with flexible working hours
• B2B contract
• Fully transparent gross compensation
• Salary paid in USD or EUR
• Paid vacation and sick leave
• High level of autonomy and ownership
• Work with modern tools and solutions
• Minimal bureaucracy, maximum trust and efficiency