Brand Designer

AllTrails is a leading platform for outdoor exploration, helping millions of people discover trails and spend more time outside. The Brand Designer will partner closely with marketing and brand teams to concept and produce motion-first creative for paid and organic channels. This role focuses on elevating brand consistency and performance through high-impact motion and video assets.

• Collaborate with design, copywriting, marketing, social media, advertising, and PR teams to create high-quality brand and campaign creative.

• Concept and produce motion-first paid advertising creative primarily in After Effects, with occasional editing in Premiere or Final Cut.

• Build templates and modular motion systems in Figma and Adobe tools to enable fast, scalable iteration.

• Create and optimize animated and static brand creative to drive growth and improve performance.

• Ensure brand consistency across channels while evolving the brand through best-in-class design execution.

• Present and explain design decisions to stakeholders and vendors, incorporating feedback quickly.

• Manage multiple projects efficiently in a fast-paced, performance-driven environment.

• 3+ years of professional design experience with significant focus on motion-driven marketing and paid advertising creative.

• Strong portfolio demonstrating advertising campaign work across social, display, broadcast, and digital platforms.

• Proven ability to design high-converting animated digital advertising assets for paid social, display, affiliate networks, and video platforms while maintaining strong brand alignment.

• Advanced proficiency in After Effects; working knowledge of Premiere and/or Final Cut.

• Strong understanding of motion principles (timing, pacing, typography in motion, transitions) and the relationship between motion and performance marketing.

• Experience partnering with marketing teams to understand campaign goals, target audiences, and key performance metrics.

• Strong design fundamentals and attention to detail, including layout, typography, and visual hierarchy applied to motion.

• Proficiency with Figma and Adobe Creative Suite (Illustrator, Photoshop).

• Ability to work effectively in a fast-paced, sometimes ambiguous remote environment; self-motivated and organized.

• Strong time management skills and the ability to incorporate constructive feedback to meet business objectives.

• Collaborative, humble, empathetic, and open-minded working style.

• Bonus: experience with international audiences, localization, and accessibility-focused design.

• U.S.-based remote role; candidates must be authorized to work in the United States without current or future sponsorship.

• San Francisco Bay Area employees are encouraged to work from the office one day per week.

• Competitive compensation with equity ownership and performance-based bonuses.

• Health, dental, and vision coverage.

• Unlimited PTO plus company holidays.

• Monthly company-wide no-meeting day for product testing and improvement.

• Fully paid parental leave for birthing and non-birthing parents.

• 401(k) match and financial wellness resources.

• Remote work stipend for home office setup.

• Annual learning stipend for professional development.

• Discounts on subscriptions and merchandise.

• E-Verify participation for all remote locations.