Meta Ads Media Buyer

ZBL is an international EdTech product company that builds and scales education brands in the Health & Fitness niche using performance marketing and global influencers. This role focuses on planning, launching, and managing Meta ad campaigns across multiple products to drive measurable business results and maximize ROI.

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for multiple products and audiences
• Conduct audience research, targeting, and segmentation to maximize ad performance
• Monitor, analyze, and optimize campaigns to achieve KPIs (ROAS, CTR, CPA, etc.)
• Create, test, and iterate ad creatives, copy, and formats for maximum engagement
• Manage ad budgets and bidding strategies to ensure cost-efficient campaigns
• Prepare regular performance reports with actionable insights for the marketing team
• Stay updated with Meta Ads Manager features, trends, and best practices
• Collaborate with designers, copywriters, and marketing teams to ensure campaigns align with brand goals

• Proven experience managing Meta Ads campaigns with measurable results
• Strong analytical skills and experience using data to optimize campaigns
• Knowledge of audience research, targeting, and ad segmentation
• Experience with ad creative testing, copywriting, and A/B testing
• Familiarity with ad budget management and bidding strategies
• Excellent communication and collaboration skills
• Ability to work independently and meet deadlines in a fast-paced environment

Benefits:

• Health First: Free access to all fitness products
• Performance Rewards: Transparent bonus system, corporate English lessons, and rewards for outstanding achievements
• Remote Culture: 100% remote work within a team of growth-oriented professionals