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GoodWill HR

Head of Retention CRM Manager (IGaming, LATAM / Argentina)

Remote Lead $6.8k–$14.5k/moest.

Summary

International iGaming holding launching a new online casino project in LATAM with emphasis on Argentina. Seeking a data-driven Head of Retention CRM Manager to own player lifecycle management and CRM communications. Role focuses on developing retention strategies, designing multi-channel campaigns, and maximizing player LTV while reducing churn.

What you'll do

  • Develop and execute CRM and retention strategies tailored for online casino players
  • Segment player base by key parameters (LTV, deposit frequency, activity, geo, etc.)
  • Plan, launch, and optimize multi-channel CRM campaigns (email, SMS, push, in-app, WhatsApp, Telegram)
  • Monitor, analyze, and improve retention funnels and player engagement metrics
  • Collaborate with Marketing, Analytics, and Product teams to create personalized offers and promotions
  • Track and optimize KPIs such as Retention Rate, Reactivation Rate, Churn Rate, ARPPU, LTV
  • Run A/B tests and implement data-driven improvements
  • Support local marketing activities for LATAM players

Requirements

  • 2+ years of experience as Head of Retention Manager / CRM Manager in iGaming (Team Lead level)
  • Hands-on experience with CRM tools (Optimove, Smartico, Salesforce, Ometria, Emarsys or similar)
  • Strong analytical skills and experience with BI tools (Tableau, Power BI, Looker)
  • Expertise in customer segmentation and building user journeys
  • Deep understanding of retention and monetization metrics in iGaming
  • English (B2+) required; Spanish is a strong advantage for LATAM
  • Creativity and ability to generate engaging and relevant content for different audiences

Conditions

Benefits:

  • Opportunity to become part of launch of large international project
  • Freedom of action and influence on brand strategy
  • Work in multicultural team of professionals
  • Competitive remuneration and bonus system
  • Career and professional growth prospects within large holding
  • Remote work format
  • Health and leisure care: paid vacation and sick leave
  • Quick decision making and freedom from micromanagement

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