Head of SMM

TrueGroup is seeking a Head of SMM to lead a revenue-driven social media strategy focused on traffic monetization and FTD generation. The role requires a performance-focused leader who can build scalable social funnels, manage paid social campaigns across Tier-1 markets, and lead an in-house SMM team to measurable results.

• Lead a revenue-driven SMM strategy focused on traffic monetization
• Build and scale social funnels: content → engagement → traffic → registration → FTD
• Own full-funnel KPIs: ER, CTR, CR, CPA, FTD, Reg2FTD, LTV
• Manage SMM as a business unit including content, paid social, community, and partnerships
• Oversee paid social traffic across Meta, TikTok, and X, plus alternative sources like AdsGram
• Collaborate with media buyers or lead testing and scaling independently
• Analyze traffic quality metrics: retention, FTD, redeposits
• Build Tier-1 Tone of Voice and scalable content systems for IG, TikTok, X
• Lead and develop an in-house SMM team
• Work cross-functionally with performance and influencer teams
• Optimize decisions based on data and ROI

• 4+ years of experience in Gambling, Betting, or Esports (Tier-1 markets)
• Proven experience monetizing SMM traffic
• Strong performance mindset and KPI ownership
• Hands-on paid social and alternative traffic experience
• Advanced understanding of funnels and metrics (CPA, FTD, LTV)
• Experience managing SMM teams
• Advanced English proficiency

Work Setup: Remote with flexible working hours

Benefits:

• Unlimited vacation days and paid sick leave
• Competitive compensation reflecting skills and expertise
• Employee referral bonus and celebration gifts
• 50% financial support for learning and professional development expenses
• Positive, respectful workplace culture
• Team-building activities
• Wellness benefits including yoga classes and gym memberships
• Co-working space reimbursement