Digital Designer

Soleil Collective, backed by Gauge Capital, is building a portfolio of high-growth beauty brands including Loving Tan and Coco & Eve. They are hiring a commercially minded Digital Designer to create premium, conversion-driven creative across paid media, web, and CRM in a fast-paced DTC environment.

• Design high-performing static and motion assets for paid channels (Meta, TikTok, YouTube, and others).
• Create platform-native, scroll-stopping ads with strong hooks and clear CTAs.
• Translate performance insights (CTR, CVR, ROAS, thumbstop rate) into iterative creative improvements.
• Collaborate closely with performance marketing to optimize and iterate quickly.
• Transform UGC and internal content into conversion-led paid media assets.
• Produce multiple creative variations to support A/B testing frameworks.
• Develop motion-led ads including short-form video, animated graphics, and dynamic text overlays.
• Create compelling edits from existing footage for paid and social placements.
• Ensure assets are mobile-first and designed for sound-off, high-scroll environments.
• Explore new formats and platform updates to maintain a creative edge.
• Design ecommerce assets such as web banners, landing page components, and campaign updates.
• Create conversion-optimized EDM/email layouts in collaboration with CRM.
• Leverage AI tools (e.g., Midjourney, Adobe Firefly) to develop concepts, explore directions, and generate testing variations efficiently.
• Support art direction via moodboards and shoot decks while adhering to brand guidelines.

• 3–5 years of experience in digital design (agency or in-house; DTC preferred).
• Proven experience creating performance marketing assets for paid media.
• Strong knowledge of digital ad specifications and platform best practices.
• Ability to use performance data to inform and iterate creative.
• Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Strong motion design and video editing skills (After Effects + Premiere Pro or equivalent).
• Experience using Figma.
• Experience designing for ecommerce and email/EDM.
• Comfort working in a fast-paced, test-and-learn environment.
• High attention to detail with strong time management.
• Hands-on experience and curiosity using generative AI tools to enhance workflow.
• Commercially aware, curious about why creative performs, fast/organized, solutions-oriented, and comfortable balancing creativity with accountability.

• Schedule: Not specified.

• Location/remote status: Not specified.

• Benefits/perks: Not specified.

• Work style: Fast-paced DTC environment with constant iteration, creative testing, and performance-data-informed decision-making.