UAC Media Buyer

AigoLab is seeking a UAC Media Buyer to launch, manage, and scale Google Universal App Campaigns for gambling and betting offers. The role focuses on performance optimization, market research, and data-driven decision-making to achieve profitability targets.

• Launch, manage, and scale Google UAC campaigns for gambling/betting offers
• Perform market and competitor research including apps, creatives, GEOs, and funnels
• Select and validate GEOs, offers, and KPIs
• Work with black-hat and grey-hat app setups including WebView, cloaked flows, and funnels
• Define and test creative angles and USPs
• Analyze performance metrics such as CPI, CPA, ROAS, and retention
• Optimize campaigns based on data and hypotheses
• Collaborate with designers, developers, and tracking specialists
• Control budgets and ensure profitability
• Prepare reports and insights for scaling decisions

• Proven experience with Google UAC (mandatory)
• Experience in gambling, betting, or casino vertical
• Strong understanding of black-hat tracking methods
• Ability to work with WebView, PWA, and wrapper apps
• Experience with tracking systems and postbacks
• Solid knowledge of KPIs, funnels, and attribution
• Ability to independently manage campaigns end-to-end
• Data-driven mindset and strong analytical skills
• Analytical and performance-driven approach
• Adaptability to fast-paced environments
• Proactive problem-solving abilities
• Effective cross-team communication skills
• Ability to test hypotheses quickly and iterate fast
• Plus: Experience in complex verticals such as gambling, Forex, Nutra, or Dating