Senior Business Development Representative (BDR)

Noltic is a Salesforce consulting and implementation partner serving mid-market companies across US, EU, and UK. This Senior Business Development Representative role owns and scales end-to-end B2B lead generation within the Salesforce ecosystem, designing and optimizing multi-channel outbound campaigns to drive business growth.

• Own and scale end-to-end B2B lead generation process within the Salesforce ecosystem
• Design, launch, and optimize multi-channel outbound campaigns (LinkedIn, cold email, events, industry communities)
• Define, refine, and document Ideal Customer Profiles (ICPs) in cooperation with the CRO
• Build, segment, and continuously improve high-quality lead lists
• Track, analyze, and optimize key performance metrics: open rates, reply rates, meeting rates, acceptance rates, deliverability, and domain health
• Run A/B tests on messaging, sequences, subject lines, and channels
• Collaborate with Sales, Marketing, and Delivery teams on alignment and feedback loops
• Maintain and improve CRM data quality in Salesforce
• Create and analyze reports and dashboards for lead generation performance visibility
• Manage email deliverability including domain warm-up, sender reputation, and best practices (SPF, DKIM, DMARC)
• Research, test, and introduce new lead generation, automation, and data enrichment tools
• Contribute to process improvements and scaling of outbound operations

• 4+ years of experience in B2B lead generation, preferably in SaaS, IT services, or Salesforce consulting
• Proven experience running and scaling outbound campaigns end-to-end
• Advanced experience with LinkedIn Sales Navigator
• Practical knowledge of outreach and automation tools (Apollo, ZoomInfo, Lusha, Lemlist, Instantly, Reply.io, Outreach.io, or similar)
• Solid understanding of email deliverability principles and outbound best practices
• Data-driven mindset with experience in analytics, experimentation, and optimization
• Strong copywriting skills for concise, clear, and persuasive outreach messages
• Fluent English (B2+ or higher)
• Ability to work independently and collaborate effectively with cross-functional teams

Plus factors:

• Experience mentoring or leading junior lead generation specialists
• Background in the Salesforce ecosystem or Salesforce consulting companies
• Experience working with international markets (US, EU, UK)
• Understanding of SaaS sales processes and funnels
• Experience in digital, IT, or Salesforce-focused agencies
• Familiarity with marketing automation or account-based marketing (ABM) approaches