Account Director Digital Performance

Propaganda Solutions seeks an Account Director for Digital Performance to serve as the senior client and delivery lead. You will safeguard client relationships, elevate delivery quality, and align performance teams around measurable business outcomes while operating between the Founder/CEO and execution teams to scale the agency.

Client Leadership & Governance:

• Act as senior strategic partner for assigned accounts
• Own overall client health (retention, satisfaction, commercial growth)
• Lead key client meetings and QBRs
• Set clear performance expectations and accountability standards
• Translate complex performance data into clear commercial narratives
• De-escalate issues and proactively manage risk

Commercial Ownership:

• Ensure retainers match scope and value delivered
• Identify upsell opportunities (new channels, CRO, analytics, tech upgrades)
• Monitor scope creep and enforce structured change management
• Work with Finance to ensure project profitability

Performance Oversight:

• Review performance strategy across Google Ads, Meta Ads, TikTok, Affiliate Marketing, and E-commerce
• Challenge Performance Managers constructively on channel strategy
• Implement structured testing roadmaps
• Ensure alignment between channel strategy and commercial reality

Delivery Discipline:

• Oversee Project Management standards
• Implement QA gates for client-facing deliverables
• Enforce documentation standards and weekly cadence
• Reduce founder escalation dependency

Team Leadership & Coaching:

• Coach Performance Managers on strategic thinking and presentation quality
• Develop Account Coordinators and Project Managers
• Instill professionalism in client communication
• Support hiring decisions in performance/account functions

Experience & Skills:

• 5+ years in digital performance, e-commerce, or growth roles
• Prior Account Director or Senior Account Manager experience preferred
• Proven experience managing €50k-€500k monthly ad spend portfolios
• Strong commercial mindset with understanding of margin, scope, and upsell
• Deep familiarity with performance marketing KPIs and attribution models
• Expertise across Google Ads (Search, PMax, YouTube), Meta Ads (Acquisition, Creative Testing, Scaling), TikTok, Affiliate Marketing, GA4, server-side tracking, and CAPI
• Experience with e-commerce funnels, CRO, and KPI modelling (ROAS, MER, CPA, LTV)
• Agency environment experience highly preferred
• Fluent in English or German (both strongly preferred)

Personal Profile:

• Structured thinker with high standards
• Calm under pressure and comfortable in high-accountability environments
• Direct communicator and commercially sharp
• Detail-oriented and not ego-driven
• Capable of challenging teams on strategy and execution

Schedule & Location:

• Remote-first structure

Benefits & Perks:

• 21 Days Paid Holiday
• Paid Sick Leave
• Education & Certification Budget
• High Autonomy
• Direct Impact on Agency Growth

Compensation:

• Competitive guaranteed base salary reflecting seniority
• Variable compensation tied to client retention, revenue growth, quality standards, delivery discipline, and margin protection
• High performers rewarded accordingly