Senior Google Ads Specialist

An international performance marketing company is seeking a Senior Google Ads Specialist to lead and scale paid search activities. This strategic role involves full ownership of the Google Ads channel, campaign optimization, and mentoring of junior team members. The position focuses on driving business goals through expert paid search management and cross-channel campaign execution.

• Take full ownership of the Google Ads channel and align strategy with business goals
• Plan, launch, and optimise high-impact Search campaigns, as well as cross-channel campaigns (Display, Shopping, Performance Max, YouTube, Remarketing)
• Design scalable campaign structures, bidding strategies, and targeting models
• Analyse performance data to optimise budgets and improve ROI
• Conduct in-depth audits and provide strategic recommendations
• Mentor junior specialists and ensure best practices across campaigns
• Lead A/B testing initiatives across creatives, landing pages, and structures
• Collaborate with leadership and cross-functional teams
• Stay updated on platform changes, trends, and innovations
• Resolve complex tracking, compliance, and delivery issues

• 5+ years of hands-on experience managing Google Ads in performance-driven environments
• Strong expertise in advanced campaign structures, bidding strategies, and multi-channel planning
• Experience with automation tools (Ads Scripts, API workflows, Ads Editor)
• Deep understanding of tracking, measurement, attribution models, Google Analytics 4, and Google Tag Manager
• Proven experience managing substantial advertising budgets
• Previous mentoring or leadership experience
• Strong analytical skills with advanced Excel/Google Sheets proficiency
• Experience with analytics/reporting tools (e.g., SQL, Tableau, Looker) is a plus
• Familiarity with PPC/SEO tools such as SEMrush, Ahrefs, and Similarweb
• Solid understanding of CRO, user behaviour, and landing page optimisation
• Strong communication skills and fluent English (additional languages are a plus)

• Competitive fixed monthly salary
• Performance-based bonus scheme
• Monday-Friday schedule (9:00-17:00) with flexible start and finish times
• Up to 25 days of annual leave plus 5 sick days
• Access to industry conferences and learning resources
• Supportive environment with clear career growth opportunities
• Support with obtaining a work visa in Cyprus if required