CRM Manager

TrueGroup is seeking a data-driven and customer-focused Retention Product Manager to join their product team. In this role, you will own the full retention experience across multiple iGaming brands, designing personalized engagement funnels and optimizing promotion mechanics. Working with cross-functional teams, you will turn behavioral insights into retention strategies that increase player activity, loyalty, and lifetime value.

• Analyze player cohorts, funnels, and in-product behavior to identify retention trends, churn risks, and revenue opportunities
• Develop the Retention Roadmap including missions, gamification features, tournaments, progression systems, and bonus mechanics
• Design personalized life-cycle journeys with tailored incentives, segmentation logic, and targeted user flows
• Collaborate with CRM teams to create and optimize automated communication flows including push, in-app, and email campaigns
• Optimize bonus systems, reload mechanics, engagement loops, and reward structures to maximize retention and ARPU
• Lead A/B testing initiatives for product features, promotional strategies, and communication touchpoints
• Coordinate cross-team implementation of retention features with Tech, Design, BI, and Product teams
• Monitor churn indicators and create data-driven reactivation strategies for returning and high-value players
• Research competitors' retention tools, UX patterns, and engagement mechanics
• Improve in-product user journeys such as onboarding, missions, rewards, payments, and home-page personalization

• At least 1 year of experience as a CRM Manager, Retention Manager, or Product Manager in the iGaming industry
• Strong understanding of user life-cycle management, segmentation, and behavioral psychology in gaming
• Hands-on experience with bonus systems, engagement campaigns, missions, and tournaments
• Ability to work with analytics dashboards and interpret retention metrics such as DAU, WAU, churn, LTV, ARPU, conversion to deposit, and session depth
• Experience collaborating with CRM tools such as Smartico and Customer.io
• Comfortable managing complex product features with multiple stakeholders and dependencies
• Strong communication and documentation skills with the ability to translate ideas into clear requirements
• Attention to detail and ability to prioritize in fast-moving environments
• Intermediate or higher level of English proficiency for effective communication with international partners

Work Arrangement: Remote with flexible working hours

Benefits:

• Unlimited vacation days and paid sick leave
• Competitive compensation package
• Employee referral bonus and celebration gifts
• 50% financial support for learning and professional development expenses
• Wellness benefits including yoga classes and gym memberships
• Co-working space reimbursement
• Positive workplace atmosphere with team-building activities