Brand Creative Lead (Celsius)

Celsius Holdings, Inc. is a global CPG company behind CELSIUS®, Alani Nu, and Rockstar®, focused on building modern energy brands and communities. The Brand Creative Lead (Celsius) is the senior day-to-day creative owner of the Celsius brand, partnering with the CCO to shape and protect the brand’s visual and verbal expression globally. The role ensures best-in-class, culturally relevant execution across packaging, campaigns, retail, digital, and experiential touchpoints.

• Co-lead the overall creative vision and long-term evolution of the Celsius brand with the CCO.

• Serve as guardian of the brand system, ensuring consistent visual identity, tone, and storytelling across markets, channels, and partners.

• Own and evolve brand expression across packaging, POS, campaigns, events, digital, merchandise, and innovation.

• Enforce global brand standards by reviewing and approving work across US and international markets.

• Provide creative direction, feedback, and quality control across design, copy, production, CG, and external vendors.

• Concept and direct brand photoshoots, including treatments, references, sketches, on-set direction, and post-production review.

• Develop and maintain brand frameworks, toolkits, and visual systems to enable consistent execution at scale.

• Guide brand copy and messaging to ensure verbal tone, headlines, and storytelling align with the Celsius voice.

• Lead and mentor designers, art directors, and copywriters; delegate work and elevate creative output.

• Collaborate cross-functionally with innovation, marketing, digital, ecommerce, social, and project management teams.

• Oversee packaging and label development, balancing innovation, cohesion, and production realities.

• Review and approve print-ready and digital-ready assets across all touchpoints.

• Create moodboards, sketches, and visual references to communicate creative intent.

• Present and pitch creative concepts to internal stakeholders.

• Manage and brief external agencies, partners, and freelancers as needed.

• Contribute hands-on creative work when required (layout, typography, illustration, concept development).

• Balance creative ambition with business objectives, timelines, and operational constraints.

• Stay current on design trends, cultural shifts, and competitive landscape to inform creative evolution.

• Champion ownership, accountability, and creative excellence across workstreams.

• Leverage AI and emerging tools (e.g., ChatGPT, Midjourney) to enhance workflows and accelerate concepting.

• Portfolio required demonstrating strong brand systems, campaigns, and packaging work.

• 10+ years of experience in brand design within an agency or in-house environment.

• Proven experience leading and directing creative teams across multiple disciplines.

• Deep expertise in brand systems, visual identity, and execution at scale across markets.

• Advanced skills in layout, typography, color theory, illustration, and packaging design.

• Strong conceptual ability to translate strategy into compelling creative.

• Expert proficiency in Adobe Creative Suite; familiarity with Figma and Microsoft tools is a plus.

• Experience across print, digital, experiential, and retail environments.

• Exceptional attention to detail and high standards of quality.

• Strong communication and presentation skills; ability to influence senior stakeholders.

• Highly collaborative, confident, and decisive creative leadership style.

• Comfort with ambiguity, fast-paced workflows, and shifting priorities.

• Organized, accountable, self-directed, with excellent time management.

• Experience applying AI tools to creative development and workflows.

• Work model: In-office, based full-time at CELSIUS® Headquarters.

• Location: Boca Raton, Florida.

• Role type: Full-time.

• Travel: Up to 10% domestic travel (not a driving position).

• People management: Yes.

• Benefits: Comprehensive medical, dental, and vision; short- and long-term disability; life insurance; 401(k) with company match; identity theft and legal services.

• Time off: 10 vacation days per year (subject to accrual policy) and 11 company-paid holidays.

• Compensation notes: Base salary depends on experience and location; may be eligible for bonuses and Restricted Stock Units (RSUs) per company plans.