Graphic Designer

Paula’s Choice Skincare is a global, science-backed skincare brand founded in 1995 with a mission rooted in trust, bold ideas, kindness, and community. The Graphic Designer will create performance-driven digital creative across Paula’s Choice direct-to-consumer channels to support acquisition, conversion, and retention. This role partners closely with ecommerce, growth, and brand teams to strengthen the online customer journey and drive measurable results.

• Design high-performing digital assets across the ecommerce funnel (acquisition, conversion, retention) for DTC growth initiatives.
• Collaborate with Brand, Marketing, and DTC teams to plan, refine, and optimize creative and collateral.
• Own the creative process from concept to execution while ensuring alignment with brand guidelines and DTC strategy.
• Maintain brand consistency while adapting creative for different customer touchpoints and channels.
• Identify and implement improvements to creative production workflows to scale asset creation and increase efficiency.
• Provide creative support for campaigns, product launches, and ongoing marketing initiatives.
• Stay current on digital design trends, ecommerce best practices, and emerging tools that improve performance-driven creative.
• Complete other responsibilities as assigned by the manager.

• 3+ years of professional graphic design experience (preferably in fast-paced DTC, ecommerce, or digitally native brands).
• Bachelor’s degree in graphic design or equivalent practical experience.
• Strong portfolio demonstrating digital marketing, ecommerce, and performance-driven creative.
• Experience with graphic animation and incorporating video into creative assets.
• Ability to develop creative across multichannel digital campaigns.
• Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Familiarity with AI-assisted design tools, emerging creative technologies, and/or 3D design software.
• Understanding of how creative impacts ecommerce performance (conversion, engagement, retention).
• Strong prioritization skills and ability to deliver high-quality work under tight deadlines.
• Excellent time management, problem-solving, and production skills; ability to take direction and collaborate cross-functionally.
• Strong verbal and written communication skills; ability to understand project goals and articulate design concepts.

Standout experience:

• Experience working at a DTC or ecommerce-first company.
• Working knowledge of UX/UI design and responsive web design.
• Experience in cosmetics or skincare.

• Location: Based in Seattle, WA; preference for local candidates but flexible on location (many roles are fully remote).
• Hours: Typical PST business hours; some flexibility required.
• Travel: Minimal travel may be required for team meetings or events.
• Benefits/perks: Generous paid time off (including volunteer time), learning and development resources, wellness benefits (e.g., meditation app memberships), product discounts and free samples, and a dog-friendly office for hybrid/onsite roles.
• Additional: Eligible for participation in a discretionary bonus plan.