PR Manager – Middle

PR Manager – Middle

Join our PR & Events Team as a Public Relations Manager, where you will drive SOFTSWISS’s strategic media presence within the dynamic iGaming industry. This role is tailored for a proactive, result-driven professional passionate about building media relations and delivering impactful PR campaigns

What you'll do

• Participate in the implementation of the annual PR strategy and communication plans.
• Plan and deliver PR campaigns and ongoing communications for assigned products, markets, and corporate topics.
• Prepare and edit press releases, articles, interviews, expert comments, media pitches, briefs, and other PR materials in English.
• Identify relevant media angles and work with internal experts to turn company expertise, product updates, and data into media-ready content.
• Build and maintain relationships with international and industry media, coordinate distribution, and follow up on publication opportunities.
• Manage PR materials through the full production process, including internal approvals, localisation, design, publication, and external distribution.
• Support the media presence and personal brands of company representatives, including interviews, contributed articles, and public speaking opportunities.
• Coordinate PR support for conferences, awards, rankings, and other external visibility opportunities.
• Maintain weekly and monthly PR plans, publication records, and project documentation.
• Monitor media coverage and prepare regular reports on PR performance, including publication quality, relevance, product focus, and results.
• Ensure that company information remains accurate and consistent across the corporate website, media partner platforms, directories, and other external channels.
• Coordinate external agencies, writers, editors, designers, and other contractors involved in PR projects.

Required Experience

• Higher education in communications, public relations, journalism, marketing, or a related field.
• 2–4 years of relevant experience in PR, media relations, or marketing communications.
• Experience in independently coordinating PR projects or campaigns.
• Strong English writing and editing skills.
• Native Russian.
• Experience preparing press releases, articles, pitches, interviews, expert comments, and other media materials.
• Understanding of media relations and the publication process.
• Ability to identify relevant media angles and adapt complex information for different audiences and formats.
• Experience working with several stakeholders and coordinating reviews and approvals.
• Ability to organise multiple concurrent projects and meet deadlines.
• Strong attention to detail and confidence working with plans, publication records, and performance reports.
• Proactive and accountable approach to problem-solving.
• Ability to work both independently and as part of a cross-functional team.

Nice to have

• Experience in B2B technology, SaaS, fintech, iGaming, payments, crypto or another regulated industry.
• Experience working with international and English-language media.
• Experience supporting executive communications and public speaking activities.
• Experience working with research-based or data-driven PR content.
• Familiarity with media monitoring and project management tools.

Main Advantages

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events