Whitesharkads
Senior Media buyer FB
Remote Senior $2.0k/mo
Summary
Whitesharkads is an affiliate marketing agency specializing in creative, data-driven growth strategies for startups and global brands. As a Senior Media Buyer focused on Meta, you will own the complete media buying lifecycle from strategy through optimization and scaling to deliver measurable client results.
What you'll do
- Develop and execute media-buying strategies across Meta (Facebook & Instagram) to achieve client KPIs (ROAS, CPA, CAC)
- Perform campaign setup including audience segmentation, creative briefs, and tracking setup (UTMs, conversion pixels)
- Manage large daily budgets and allocate spend efficiently across Tier 1 GEOs and campaign types
- Monitor campaign metrics, identify patterns in CTRs, CPCs, and conversion rates, and optimize for maximum ROI
- Conduct A/B testing of ad creatives, copy, landing pages, audiences and funnel variations
- Collaborate with creative, analytics and account-management teams on landing pages, pre-landers, and ad creatives
- Produce performance reports and present insights & recommendations to stakeholders
- Stay ahead of platform updates and industry best-practices
Requirements
- 2+ years of hands-on experience managing Meta campaigns for D2C or e-commerce brands
- Proven track record of driving scalable growth with strong ROAS/CPA outcomes
- Deep understanding of paid-media mechanics, attribution, bid strategies, funnel dynamics and analytics
- High proficiency with data: Excel/Sheets, Meta Ads Manager
- Bonus: experience with Looker, BigQuery, Supermetrics
- Strategic and tactical thinking ability
- English B2+ level
Conditions
Compensation: Fixed salary $1,500-$2,500 USD monthly (based on experience) + performance bonuses
Schedule: Flexible schedule
Location: Remote
Benefits: Professional development budget to keep up with digital marketing trends