Regional Sales Manager

Celsius Holdings, Inc. is a global consumer packaged goods company behind CELSIUS®, Alani Nu, and Rockstar®. The Regional Sales Manager leads distributor partnerships and a field sales team across an assigned territory to improve retail execution, grow case sales, and expand brand visibility with a strong focus on DSD route-to-market strategies.

• Lead and manage a field sales team and DSD distributor network to drive case sales and brand visibility.

• Develop and execute regional business plans aligned with national goals.

• Drive distributor accountability using performance metrics, sales targets, and territory reviews.

• Deliver strategic presentations to key accounts and regional customers.

• Conduct market surveys to evaluate product performance and competitive activity.

• Partner with field marketing to execute events and brand activations.

• Resolve escalated customer concerns and maintain service standards.

• Analyze sales data and create reports, forecasts, and performance dashboards for leadership.

• Oversee onboarding, training, and performance development for new and existing team members.

• Support innovation launches through forecasting and retail support.

• Manage budget planning, program execution, and administrative compliance.

• 6+ years of experience in sales and people management within the beverage or CPG industry.

• Bachelor’s degree in Business, Marketing, or a related field.

• Strong communication skills and stakeholder engagement ability.

• Experience with DSD networks and distributor performance management.

• Proficiency with Excel, CRM platforms, and sales analytics tools.

• Knowledge of retail execution, merchandising, and market activation strategies.

• Willingness to travel extensively across the assigned territory.

• Valid U.S. driver’s license and clean driving record; must pass MVR screening.

• Full-time, field-based role requiring presence in the assigned market.

• Located in Cleveland, Ohio or Pittsburgh, Pennsylvania (driving position).

• Compensation: $80k–$100k base salary plus bonus and incentives; may be eligible for additional compensation (e.g., RSUs) per company plans.

• Benefits include Medical, Dental, Vision; short- and long-term disability; life insurance; 401(k) with company match; identity theft and legal services.

• Time off: 10 vacation days per year (accrual policy) and 11 company-paid holidays.