Sales Development Representative

Woolf University is a global collegiate higher education institution enabling education organizations to launch accredited higher education programs and issue recognized degrees. The Sales Development Representative will build and qualify pipeline across key education markets by identifying and engaging prospective partner organizations. This role supports long-cycle, enterprise-level sales by partnering closely with Account Executives and Marketing.

• Identify and research prospective education organizations that could become Woolf member colleges.
• Execute outbound prospecting via email, LinkedIn, and other channels to generate qualified meetings.
• Qualify inbound and outbound leads using defined criteria (ICP, need, timing, stakeholders).
• Schedule qualified meetings and hand off opportunities to Account Executives with strong context.
• Maintain accurate lead and activity data in CRM (Salesforce).
• Collaborate with Account Executives to support account planning and territory strategy.
• Partner with Marketing to test messaging, campaigns, and outreach approaches.
• Share feedback from prospects to improve positioning and go-to-market strategy.
• Use AI tools throughout the prospecting and qualification process to operate pipeline effectively.

• 3+ years of experience in Sales Development, Business Development, or similar roles in B2B SaaS or EdTech.
• Strong written and verbal communication skills for outbound and discovery conversations.
• Ability to engage senior stakeholders (founders, academic leaders, operators).
• Curiosity and willingness to learn complex products, accreditation models, and education systems.
• Strong organization and time-management skills in a remote environment.
• Familiarity with CRM tools (Salesforce preferred) and outbound tools (e.g., LinkedIn Sales Navigator).
• Results-oriented mindset with resilience for rejection and long sales cycles.

• Bonus:

  • Experience in EdTech, higher education, or regulated industries.
  • Exposure to enterprise or mid-market sales environments.
  • Prior experience working in a remote, global startup.

• Fully remote, globally distributed team.
• Flexible working hours.
• Flexible PTO.
• New hire stipend for home office setup.
• Health insurance.
• 401(k) with company match.