Head of Marketing

NeedMyLink is a digital agency and product ecosystem specializing in SEO, link building, and copywriting with 80+ specialists and international projects. This Head of Marketing role involves taking full ownership of growth and scaling initiatives, focusing on real, measurable business impact through comprehensive marketing strategies.

• Manage paid acquisition channels including Meta Ads and Google Ads
• Build and optimize marketing funnels from scratch
• Develop creatives and offers with messaging and value propositions
• Conduct hypothesis testing on landing pages and website CRO (structure, copy, CTA, UX)
• Execute A/B testing: launch, analyze, document, and scale
• Track and analyze key metrics including CR, CPA, CAC, ROAS, and LTV
• Perform competitive research on funnels, creatives, and positioning
• Collaborate closely with Product team on website improvements and experiments

• 23+ years of B2B performance marketing experience
• Strong understanding of funnel economics and key metrics
• System thinking combined with hands-on execution capability
• Strong analytical mindset and data-driven decision-making skills
• Ability to build, test, and scale hypotheses rapidly

Schedule & Location: Remote format, work from anywhere with flexible start time between 9:00-11:00 AM, emphasizing work-life balance

Benefits & Perks: Training and mentoring with real expertise, paid internship, competitive and transparent payment system with clear KPIs, clear career growth trajectory with opportunity to influence income, branded merchandise, warm offline corporate events in Dnipro, young and energetic team with open culture and trust in employee decisions