Senior Director of Performance Creative Strategy

Everyday Dose is hiring a Senior Director of Performance Creative Strategy to define and evolve the creative direction that drives revenue growth. This role sits at the intersection of performance marketing, audience psychology, and creative operations, owning the creative system behind paid media, creator partnerships, retail campaigns, and launches. It is a strategic leadership role with direct commercial accountability for paid media performance.

• Define and evolve the creative north star across paid platforms, including energy, tone, pacing, and visual guardrails.
• Translate performance data into ICP insights and convert those insights into creative frameworks across the funnel (from acquisition to retention).
• Develop testing hypotheses and creative roadmaps; partner with growth to analyze performance data.
• Build segmented creative lanes (e.g., relief vs focus vs protein) and optimize creative for hook rate, retention, CVR, and CPA.
• Drive iteration velocity, learning loops, and scalable creative systems.
• Define creator/UGC briefs and frameworks; ensure creator output aligns with performance strategy and build repeatable content formats.
• Oversee content acquisition strategy for creators and UGC.
• Hire, lead, and mentor creative strategists and performance editors; foster high standards and rapid iteration.
• Partner cross-functionally with product (launches/positioning), DTC and retail stakeholders, and CX to mine qualitative feedback and translate customer insights into messaging.

• 8–12+ years of experience in creative strategy and/or performance marketing.
• Experience in DTC or CPG.
• Deep understanding of paid creative systems.
• Strong instincts for female-focused wellness brands.
• Data-fluent and commercially minded with exceptional taste and pattern recognition.
• Ability to articulate why creative works (not just that it works).

• Bonus:

  • Experience scaling a 9-figure DTC brand.
  • Deep understanding of midlife female consumers.
  • Proven ability to build and mentor creative teams while managing up.

• Benefits:

  • Competitive compensation package.
  • Health stipend.
  • Health benefits.
  • Generous time off policy.
  • Free product.