Social Content Creator

Morgan & Morgan, the country’s largest personal injury law firm, is building a bold and culturally fluent social content engine. The Social Content Creator will develop social-first content that connects personal injury law with Gen Z culture across TikTok, Instagram, and YouTube Shorts. The role exists to drive engagement through high-impact, irreverent, trend-aware storytelling and production.

• Create social-first creative assets for TikTok, Instagram, and YouTube Shorts (short-form video, long-form video, still photography, and graphics).

• Concept, shoot, edit, and produce content end-to-end, ranging from quick meme-style posts to elevated series and partnership-led moments.

• Collaborate closely with the Social Lead to develop unexpected creative aligned with brand voice and cultural trends.

• Capture and publish real-time content during live events, activations, and time-sensitive moments.

• Develop recurring social series and scalable formats with consistent characters or structures.

• Provide on-set direction and guide talent (lawyers, creators, partners) to deliver authentic performances.

• Translate offline brand activations and stunts into culturally relevant social storytelling.

• Travel up to 10% for activations and major moments.

• 5–7 years of social media content creation experience (in-house or agency).

• Proven track record creating social-first content that drives engagement and conversation.

• Ability to own full production workflow: pre-production, capture, edit, post-production, and delivery.

• Strong concepting instincts and idea generation (not only execution).

• Deep understanding of platform nuance and social-first storytelling (TikTok, Instagram, YouTube).

• Expert-level video editing (Adobe Premiere, Final Cut, or equivalent beyond template-based tools).

• Strong shooting skills using professional camera equipment; experience with lighting, framing, and directing on-camera talent.

• Graphic design for social assets is a plus.

• Comedic, internet-fluent, irreverent tone; ability to work quickly and decisively in fast-moving cultural moments.

• Self-starter with ownership mindset, strong taste, timing, and point of view.

• Comfortable working on-site in NYC and shooting in-office and throughout the city.

• Location: on-site in NYC.

• Travel: up to 10% for activations and major moments.

• Compensation range listed: $90,000–$110,000 USD annually.

• Benefits (full-time): medical and dental insurance, 401(k) plan, paid time off, and paid holidays.

• Employer participates in E-Verify.