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SKIMS

Director, Performance Marketing

Office Lead $14.6k/mo

Summary

SKIMS is a global apparel brand creating technically innovative underwear, loungewear, shapewear, and essentials. The Director of Performance Marketing will lead global paid media strategy and investment allocation across digital and offline channels to maximize ROI and drive measurable growth. This role partners closely with Creative, Merchandising, Site, and Data & Analytics to strengthen measurement, improve funnel efficiency, and deliver executive-ready insights.

What you'll do

  • Own the global paid media strategy across paid social, paid search, display, affiliate, audio, TV, and OOH, with a focus on scaling digital performance investment.

  • Lead budget allocation and investment strategy to maximize ROI.

  • Partner with Data & Analytics to drive best-in-class measurement and attribution practices.

  • Drive continuous channel optimization through deep platform expertise and a rigorous experimentation framework.

  • Partner cross-functionally with Creative, Merchandising, Site, and external agencies to improve funnel efficiency and align messaging to product and brand priorities.

  • Deliver executive-ready communications and forward-looking recommendations tied to business outcomes.

Requirements

  • 7+ years of experience leading paid media strategy, planning, and buying at scale, including managing significant global budgets and driving measurable revenue and customer growth.

  • 3+ years of experience managing and developing a high-performing team (direct and indirect reports).

  • Deep expertise across digital and offline paid media, including most of: paid social, search, video, programmatic, affiliate, audio, TV, and OOH.

  • Fluency in marketing metrics (ROAS, CAC, LTV) and measurement methodologies (MMM, MTA, incrementality testing) to inform investment allocation.

  • Strong cross-functional collaboration and influencing skills with internal teams and external agency/platform partners.

  • Strong communication and presentation skills to translate complex data into clear insights for senior stakeholders.

Conditions

  • Location: Los Angeles HQ.

  • Healthcare: up to 100% company-paid medical, dental, and vision.

  • Kind Body fertility benefits.

  • 401(k) with up to 4% match.

  • Unlimited PTO.

  • Full access to LinkedIn Learning.

  • Employee discounts.

  • HQ perks: free weekly catered lunch (Mon–Thu), dog-friendly office (Thu–Fri), free swag giveaways, annual holiday party, annual summer party, invitations to pop-ups and company events, complimentary daily snacks and beverages.

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