Assistant Manager - Digital Marketing

LOFT is a women’s apparel brand focused on modern, feminine, versatile clothing that helps customers feel confident and express their authentic style. The Assistant Manager, Digital Marketing role owns day-to-day execution of retention marketing across Email, SMS, and Direct Mail to keep customers engaged and returning. This role partners closely with Creative, CRM, Brand, and Merchandising in a fast-paced, highly visible environment.

• Execute the strategic retention plan to improve the customer journey and drive new, retained, and reactivated clients.

• Own end-to-end campaign workflows for Email, SMS, and Direct Mail, including planning, creative briefing, build, QA, and deployment.

• Maintain program calendars and ensure alignment with store sets, promotional launches, and key business priorities.

• Review and proof campaign content to ensure channel best practices, legal guidelines, and business objectives are met.

• Monitor launches and performance, troubleshoot issues, and optimize scheduling and execution details.

• Produce daily and weekly channel reporting and deliver actionable insights to leadership.

• Partner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative, Project Management) to support segmentation, testing, and new engagement strategies.

• Bachelor’s degree required (Marketing preferred).

• 1–2 years of digital marketing experience.

• Demonstrated experience managing projects end-to-end and partnering effectively with cross-functional teams.

• Strong attention to detail and ability to manage multiple priorities accurately in a fast-paced environment.

• Clear, effective communication and strong listening skills; ability to collaborate, problem-solve, and gain alignment.

• Analytical and results-oriented; able to translate insights into action and deliver against timelines and performance goals.

• Proactive, positive, self-motivated; experience with ESPs is a plus.

• Hybrid work model with required days in the LOFT office based on business needs.

• Position type: Regular, full time.

• Target salary range stated as $50,000–$53,000 annually.

• Benefits may include merchandise discounts at select KnitWell Group brands, development support and career mobility opportunities, volunteer/philanthropic programs, medical/dental/vision insurance, 401(k), Employee Assistance Program (EAP), and paid time off/holidays (eligibility subject to employment type and role).